Ahmet Kursad Ertin- Regional Director South Asia and Middle East, Coca Cola icecek (CCI) Speaks about CCI Pakistans Commitment Towards Sustainability

Q1. Describe CCI (Coca-Cola çecek) and its scope/operations in Pakistan in terms of investment, production facilities, employment, and operations.

The worldwide beverage firm CCI (Coca-Cola çecek) has operations in 11 nations: Turkey, Pakistan, Kazakhstan, Iraq, Uzbekistan, Azerbaijan, Jordan, Turkmenistan, Kyrgyzstan, Tajikistan, and Syria. We have 30 bottling plants, 3 fruit processing facilities, and over 10,000 employees. CCI produces, distributes, and sells sparkling and still beverages from The Coca-Cola Company and Monster Energy Beverage Corporation as well as producing fruit juice concentrate through its affiliate Anadolu Etap Ürünleri Sanayi ve Ticaret Anonim irketi.

Since its entry into the Pakistani market in 2008, CCI has played a significant role in our region. The company operates 7 manufacturing facilities in Pakistan: Lahore, Multan, Faisalabad, Gujranwala, Karachi, Rahim Yar Khan, and a brand-new, cutting-edge production facility in Haripur, KP. With 2500 extremely brilliant professionals, CCI Pakistan is happy to serve 230 million customers.

Q2.What does sustainability imply for CCI Pakistan?

Our company has a 20-year history, and sustainability is a crucial component of that history. It is ingrained in our vision and has been further strengthened by CCI’s 2030 Sustainability Commitments, which cover social and environmental objectives. As a result, we include important sustainability ideas into all of our business practices and major choices. Our sustainability objective is to guarantee the long-term viability of our company. These objectives are motivated by our purpose, which is our dedication to adding value for our clients, consumers, employees, and communities.

Q3. Why have so many businesses operating in Pakistan recently shifted their attention to “sustainable practices”? What and why, in your perspective, is the urgency? What steps has CCI Pakistan done to address this?

Natural resources are scarce in our planet because of a fast expanding population. Due to the inverse relationship between the two aspects, it is our collective responsibility as a society and as business entities to develop novel strategies and best practices to guarantee the effective and efficient use of all available resources. Any firm seeking to ensure the long-term health of their enterprise must no longer consider integrating unsustainable methods into their business strategy. Due to this, CCI created the first bond of its kind, a $500 million sustainability bond.

We consistently work to increase the recycled content of our plastic packaging. CCI Pakistan began making bottles made entirely of recycled plastic at the end of 2022. The idea will be expanded to other provinces after being initially introduced in Sindh, where 2.25-liter Coca-Cola bottles would be constructed from food-grade recycled plastic (rPET). CCI Pakistan has integrated a cycle through which used plastic bottles are collected for processing into a unit operation in close collaboration with Pakistani provincial food authorities. This procedure guarantees that they are cleaned, washed, and divided into little pallets. Consequently, it was changed to Food Grade packaging for CCI Pakistan.

Because it accelerates circularity, our 100% collection goal for Pakistan goes hand in hand with the r-PET goal. To boost the pace at which our packaging waste is collected and to contribute to the supply of r-PET, we assess prospective partnership opportunities.

By the end of 2022, we will use 1.8 L of water and 0.34 MJ (Megajoules) every liter of product produced. We plan to use 0.31 MJ (Megajoules) of energy and 1.75 L (liters) of water per liter of product produced by the end of the following year.

The water replenishment program has begun in partnership with WWF Pakistan in accordance with our water neutrality concept. Through rainwater collection, the installation of recharge wells, the installation of ablution water, the construction of floating treatment wetlands, on-farm management, tree planting, and land cover management, 460 million liters of water in Lahore and Faisalabad would be refilled in 2023.

We are assessing prospects for renewable energy within our plants and low-carbon practices like electric forklifts and HFC-Free Coolers fitted with energy-saving gadgets in accordance with carbon-neutral production and absolute CO2 emissions reduction goals. At our plant in Haripur, we have already finished installing solar panels, and in Multan, we are currently doing the same.

4. Could you please explain what these commitments entail?

Our sustainability approach is built around the “Sustainability Commitments for 2030”. Our sustainability roadmap was created with global targets concentrating on six pillars: packaging, water, climate change, human rights, diversity & inclusion, and community development. This was done after a thorough examination of our current best practices as well as our upcoming endeavors. We will continue to make all of our packaging recyclable and use at least 50% recycled material in our plastic packaging as part of the pillar package. In Turkey, Pakistan, and Kazakhstan, we will recycle and collect a bottle or can for every one we sell. Additionally, we are starting collection projects for other nations. Water is the second pillar, and our main concerns are efficiency and replenishment.


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